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EXPERIENCE

August 2024 - Present

SENIOR BRAND MARKETING CONSULTANT
NIKE GLOBAL RETAIL BRAND

August 2022 - November 2023

DIGITAL MARKETING SPECIALIST III
NIKE GLOBAL CONSUMER DIRECT MARKETING - FILTER DIGITAL

- Contributed to global projects: Phantom GX, JA 1, Women's World Cup, United Pack, Nike Swoosh 1
- Collaborated cross functionally with a wide variety of teams across the Nike ecosystem

January 2020 - August 2022

PREMIUM SUITES CONCIERGE
GOLDEN STATE WARRIORS LLC

- Created a one-of-a-kind experience for premium guests through creative problem solving and provided exceptional service to clientele
- Contributed to a world class customer-centric environment for all events

December 2020 - December 2021

FINANCIAL SOLUTIONS ADVISOR - REGISTRATION CANDIDATE
MERRILL LYNCH BOA

- Managed a portfolio of clients by providing financial solutions with industry leading products, services and education
- Provided robust marketing support to reach wider audiences
- Coordinated with specialists to generate business referrals
- Leveraged available resources and technology to optimize client experience
- Proactively managed risk at all levels of the business

March 2019

CASE STUDY
USOPC

-1 of 12 Undergrad students selected for case study at the US Olympic Training Center.
-Spent spring break learning from a variety of employees from various branches of the US Olympic Committee.
-Conducted research for a case study regarding eSports

2018-2019

STUDENT SERVICES ASSOCIATE
UNIVERSITY OF OREGON

- Maintained Rec Center & University standards
- Assisted patrons as needed, conflict resolution

2017-2018

PATIENT SERVICES COORDINATOR
OHLONE CHIROPRACTIC

- Organized all patient services
- Proficient in insurance finances and billing. Knowledge of Office Ally clearing house and Insurance provider portals

2017-2018

MARKETING MANAGER
RED LABEL

- Developed marketing strategies for fitness studio in San Jose area
- Organized community activation events in and out of studio, gaining over 100 members per week
- Designed and implemented branding across social media platforms to successfully attract potential clients and retain existing ones

2015-2017

KEY LEADER - COMMUNITY
LULULEMON ATHLETICA IVIVVA

- Designed and executed visual marketing campaigns for product sell through
- Developed capabilites within the team to drive strategy and achieve business goals
- Created annual market community strategy to drive results in store and online
- Supported market wide initiatives to create new guest acquisition and retention
- Elevated Valley Fair from underperforming at 84% to 117% of financial target within first quarter

2014-2016

FRONT DESK ASSOCIATE/LIFEGUARD
CLUB SPORT FREMONT

- Administered member accounts, transactions, billing and receiving.
- Maintained club standards of confidentiality and professionalism
- Trained for all new front desk hires
- Taught water safety and swim lessons to over 50 children, & autistic program

2014-2016

EVENT STAFF
NCVA

- Official for Northern California Volleyball Association events and tournaments
- Maintained event schedule
- Conflict resolution

2014-2015

STUDENT ASSISTANT VOLLEYBALL COACH OHLONE COLLEGE

- CCCAA compliant
- Statistical analysis
- Supported athletes in competative play and academic success

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2022 NBA Playoffs
2022 LAFN
Women in Business Gala
Special Olympics Youth Games
Nike Event 2022
NBA Finals
Hosting Memphis
NBA Playoffs
Warsaw x MLB
USOPC
UOSAA Panel
Warsaw 25
Seawheeze lululemon
Keyboard and Mouse

SKILLS / CERTIFICATIONS

COMMUNICATIONS

EVENT PLANNING + MARKETING

CONSUMER INSIGHTS

MICROSOFT OFFICE 360

TABLEAU

AIRTABLE

TEAM BUILDING

RETAIL BRAND STRATEGY

AED/CPR/FIRST AID CERTIFIED

COMMUNITY OUTREACH + STRATEGY

BRAND MARKETING

GOOGLE ANALYTICS

DIGITAL MEDIA COMMUNICATIONS

SOCIAL MEDIA MARKETING

BRAND DEVELOPMENT

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